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Presenter: Gustavo, Melgarejo, ASUNCION, Paraguay
Authors: Kyung Sook Jang, Eun Joo Lee, Han Duk Jung, Sun Hee Kim, Jon Won Ha
Changes of Public Recognition for Organ Donation in Korea
Kyung Sook Jang1, Eun Joo Lee2, Han Duk Jung3, Sun Hee Kim2, Jon Won Ha5,6
1Donation Support Dept, Korea Organ Donation Agency (KODA), Seoul, Korea, 2Public Relations Departmen, Korea Organ Donation Agency, Seoul, Korea, 3Division of Donation Support Director, Korean Network for Organ Sharing, Korean Center for Disease Control, Seoul, Korea, 4Chief operating officer, Korea Organ Donation Agency , seoul, Korea, 5Department of Surgery, Seoul National University College of Medicine , seoul, Korea, 6President, Korea Organ Donation Agency , Seoul, Korea
To increase the organ donation, public awareness for brain death and organ donation is important. We analyzed survey data to find out what is the effective public promotion method and direction.
Method: Two surveys were performed in 2009 (1,346 answers) and 2012 (1,002 answers) including donor family, medical professionals, and general public. The proportion of general public was more in 2012.
Result: Knowing the concept of organ donation increased mildly (from 93.4% to 97%). However, the proportion of having only basic knowledge of organ donation was 62.1% in 2009, which increased to 73.8% in 2012. Those who know the whole procedure of organ donation also increased from 3.3% to 23.2%. Most of information was obtained through TV and it was more in 2012 (from 84.6% to 89.4%). Information posted in hospital (31.1%), friends and colleagues (29.2%), newspapers (24.5%), and internet (14.6%) followed next in 2012. However, dependence on newspaper decreased from 35.1% in 2009 and hospital information was another major source of information in 2012.
Conclusion: Ratio of people with full knowledge on organ donation and its process increased 20%, which reflects the effect of public education as well as medical professional education. General public acquire information mainly via TV, the strategy to use multimedia such as TV and newspapers should be developed.
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